Sally Krumholz is an seasoned digital and interactive marketing professional with a strong background in both agency client services and media. While her roles have predominantly been focused on interactive, she has had to interact and work with teams dedicated to traditional media channels such as print and TV in order to ensure balanced messaging across all mediums. Sally's initial start into the agency realm began at a traditional Los Angeles based agency working within their broadcast media group. After a stint overseas working in international business, Sally returned to the US to work for what is now known as About.com (then known as "The Mining Company) as part of the start up's marketing team. After leaving About.com, Sally went to work for Mezzina Brown, a full service advertising agency, to develop their online marketing practice. This lead to other roles at other NYC agencies managing both client accounts and media.

Prior to launching Media Braintrust, Sally spent over 2 and a half years working at Nielsen Netratings, a division of The Nielsen Company. While at Netratings, she was the Senior Product Manager for their global AdRelevance service, The most comprehensive online advertising intelligence available, reporting on online advertising activity across all major industries, publishers, formats and platforms. During her time at Nielsen, she rolled out enhanced reporting for rich media and a new search reporting tool, as well as expanded the service into Asia Pacific.

Sally's broad experience includes: project management; managing client budget P&Ls; account and creative management, strategic insights, web development; media buying and planning, competitive industry analyses and campaign management.

Media Braintrust clients range from advertising agencies, publishers and advertising technology vendors, where she plays a key role in growing their online media and marketing programs.

For several years, Sally was the original community manager of the OldTimer's, a members -only community consisting of long-time top leading decision makers and influencers in the digital media and marketing industry and still plays an active role within the group.

Skylark NetWorks